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Showing posts from December, 2015

Digital marketing turmoil

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There was a period when people coursed TV for all those hundreds of channels that came with it... I remember a song by Bruce Springsteen called "57 channels and Nothin' on", which describes the emptyness of family life while all free time is spent in front of the TV offering. In 2015, there is much of the same game going on with more challenging channels - the digital marketing channels. There is a huge buzz going on around social media channels... which channel is wise to use for the business purposes and should we identify a totally new purpose for marketing? One leader said it well from his own 20 year experience: the purpose of marketing has shifted from one-way advertising into multidirectional social interacting with selected stakeholders, customers, business partners and managing your own social media presense. The modern marketing methods are versatile and content marketing is highly praised. The most advanced form of content marketing could be called Allure